About us

IOB COSMETICS is a beauty brand founded by Shekinah Ankomah, after several years of dealing with deep insecurity. She was inspired to create a self-love beauty brand that recognises that true beauty has more to do with the state of the heart than only physical appearance.

After coming to have faith in Jesus she was convinced about this truth “attractiveness≠beauty”. Who you are on the inside will always show on the outside. Referring to your character, your mindset, your heart.

IOB COSMETICS reflects Insideout Beauty Cosmetics.

A brand set on revolutionizing the idea of beauty; Recognizing the importance of investing in the total being body, soul, and spirit. A brand that believes that we are all unique, complex, and carefully crafted beings. The expression of this awareness is what we believe makes your beauty authentic.

IOB Community is a community of sisters that look good, feel good and do good.


We are delighted to have you here

xo Shekinah

🤎

Blog posts

  • IOB COSMETICS WHERE INNER AND OUTER BEAUTY COLL...

    IOB COSMETICS is more than just a cosmetics brand; it is a community that celebrates and empowers you on your  journey to self discovery, love, and expression. Our products are designed to...

    IOB COSMETICS WHERE INNER AND OUTER BEAUTY COLL...

    IOB COSMETICS is more than just a cosmetics brand; it is a community that celebrates and empowers you on your  journey to self discovery, love, and expression. Our products are designed to...

  • Celebrating Diversity and Inclusive Beauty

    At IOB COSMETICS we are dedicated to empowering you to express and discover your individuality through makeup. Our commitment to inclusivity, affordable luxury, and heart warming messages sets us apart. By prioritizing both quality...

    Celebrating Diversity and Inclusive Beauty

    At IOB COSMETICS we are dedicated to empowering you to express and discover your individuality through makeup. Our commitment to inclusivity, affordable luxury, and heart warming messages sets us apart. By prioritizing both quality...

  • Embracing Clean Beauty

      Clean beauty is an essential aspect of modern skincare and cosmetics, at job cosmetics we embody this philosophy. By combining natural and synthetic ingredients, we create products that enhance your...

    Embracing Clean Beauty

      Clean beauty is an essential aspect of modern skincare and cosmetics, at job cosmetics we embody this philosophy. By combining natural and synthetic ingredients, we create products that enhance your...

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